Hey, I’m Adelina
I’m a Product Designer leading complex B2B2C products end-to-end in a fast-paced startup environment. I bridge user needs, engineering constraints, and business strategy to build scalable, high-impact experiences.
As the sole designer across multiple products, I own UX and UI direction, evolve design systems, and work closely with engineering to deliver solutions that are both feasible and commercially effective.
With past 6+ years of freelance experience driving brand-led growth, I bring strong visual craft, systems thinking, and a sharp product mindset to every project. I also have experience in mentoring junior designers, supporting their growth through feedback, critique, and hands-on collaboration.
“Adelina consistently demonstrated a strong understanding of how design decisions connect to broader business outcomes. She wasn't just crafting interfaces; she was thinking critically about how her work serves the organization. That kind of awareness isn't something you can easily teach, and she brought it naturally.”
John Furness, Product Design & Systems Consultant